By Marcel Mampaey, Freddy Ghys, Michel Smouts, Arto Vaaraniemi
A state of the art e-book that provides you a finished knowing of 3G multimedia community companies and comparable architectures. This useful source courses you in constructing the providers, fees and shopper use info that might permit greatest profitability in your corporation. protecting either cellular and stuck networks, the publication completely explains 3G community criteria, implementation architectures, charging rules, consumer profiles and QoS and protection issues. offering a large portfolio of present and destiny provider chances, the e-book explains tips to bring up person expertise and facilitate the carrier utilization by way of customization, self-learning consumer profiles and the neighborhood proposal. From the evolution in the direction of multimedia, the digital domestic atmosphere and suggestions for provider provisioning, to charging and payment relationships, logical person profile versions and end-to-end caliber of provider insurance mechanisms, this source covers the serious parts you want to comprehend to achieve success in modern-day more and more aggressive market.
Read or Download 3G Multimedia Network Services, Accounting, and User Profiles (Artech House Mobile Communications Series) PDF
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Additional info for 3G Multimedia Network Services, Accounting, and User Profiles (Artech House Mobile Communications Series)
Also, another more fundamental reason for this market penetration difference, beside cultural differences, is technological. The i-mode is based on NTT DoCoMo’s proprietary packet-switched system (PDC-P), while WAP initially used circuit-switched GSM. 6 Kbps should result in the user experiencing a similar service speed. However, packet-based systems allow an always-on access, such that a DoCoMo phone is always ready to download information. GSM-based WAP on the other hand requires the user to dial into a WAP gateway for initiating a session, this process taking possibly up to 30 seconds.
The right motivations for any promotion campaign are: • • To make oneself known to new customers; To maintain or increase the usual customers’ frequentation rate. The best way to achieve this is to approach the right type of customer, depending on the type of intended promotion. , the user’s profile that relates to the involved business). But businesses have no direct access to such profiles. Since storing and managing profiles can constitute a source of revenue, ASPs and retailers prefer to keep profiles to themselves.
This advertising technique is already used daily with “calling item” radio announcements, except that the advertisement could reach more people with mobile. 1 Daily Entertainment Service s The daily entertainment service is a short entertainment item that can be provisioned daily, such as jokes, cartoons, pictures, or music. One of its values is the ability to be provisioned wherever the user is located and regardless of what he or she is doing at the time (at work, shopping, watching TV), such that the daily entertainment service is especially well adapted to mobile technology.