Download Agricultural economics : new research by Tomas H. Lee PDF

By Tomas H. Lee

ISBN-10: 1616684453

ISBN-13: 9781616684457

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33 bottles/individual purchase occasion). 3. Variables Table 2 gives an overview of the variables included in the models. The choice model includes price, price cuts, flyers and dynamic loyalty variable à la Guadagni & Little8 (1983). 7 This refers to the occasions when individuals go to the hypermarket and choose one of the ten brands under analysis, not the number of units acquired. However, in the software used to estimate the model we also take into account the number of units purchased in each purchase occasion 8 The dynamic loyalty variable is equal to: [*loyaltyijt-1+(1-)*LPijt] with LPijt=last-purchase dummy variable, equal to 1 when brand j was last purchased, and 0 otherwise, =smoothing constant between 0 and 1.

An implemented system for improving promotion productivity using store scanner data. Marketing Science, 12(3), 248-269. , Neslin, S. & Gedenk, K. (1999). Heterogeneity and purchase event feedback in choice models: an empirical analysis with implications for model building. International Journal of Research in Marketing, 16, 177-198. , Neslin, S. & Gedenk, K. (2001). Pursuing the value-conscious consumer: store brands versus national brand promotions. Journal of Marketing, 65, (January), 71-89. Ajzen, I.

2004). Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market. Expert Systems with Applications, 27, 53-62. , de Cicco, A. & Loseby, M. (2001). The role of the region of origin and EU certificates of origin in consumer evaluation of food products. European Review of Agricultural Economics, 28(4), 451-477. Van Heerde, H. & Bijmolt, T. (2005). Decomposing the promotional revenue bump for loyalty program members versus nonmembers. Journal of Marketing Research, XLII(November), 443-457.

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