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By James G. Brown

ISBN-10: 0821323458

ISBN-13: 9780821323458

Booklet via Brown, James G.

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S. companies spent US$490 million on advertising that was targeted specifically at the Hispanic communitydouble that recorded for 1983. This large consumer group demands food products that recall the ambience of Latin America. However, other North American consumers are also drawn to try Hispanic food products as they become more widely available on retail shelves and in restaurants. Change Generating Change A great many new food products appeared in North American and other developed country markets during the 1980s.

Mint sauce is consumed primarily with lamb. If, for any reasonsuch as a health scare about "hot" foods or a long-term decline in lamb consumptionthe type of meal goes out of fashion, the demand for the accompanying product can vanish. Conversely, a boom in the demand for the main product can accelerate sales for the accompaniment. Health-concerned consumers switching from red meat to fish would sharply increase the demand for fish sauces, fresh lemons, and the like. The lesson for the market analyst is that product price is not the only factor to influence market prospects of an organization's product.

EDI materials, including any findings, interpretations, and conclusions, are entirely those of the authors and should not be attributed in any manner to the World Bank, to its affiliated organizations, or to members of its Board of Executive Directors or the countries they represent. Because of the informality of this series and to make the publication available with the least possible delay, the manuscript has not been edited as fully as would be the case with a more formal document, and the World Bank accepts no responsibility for errors.

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